Social Media & Digital Marketing (SASE)

Role Profile

Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today. The growth of this sector has seen an increased number of jobs advertised.

Social Media & Digital Marketing (SASE) Framework

The Social Media & Digital Marketing (SASE) framework equips learners with the ability to understand, utilise and develop the skills needed whilst working in social media and digital marketing for business purposes. It also builds transferable skills such as communication, team working, interpersonal skills, and the ability to reflect on personal learning.
This apprenticeship will help apprentices to understand what social media and digital marketing skills are, and how to utilise them in a business environment and incorporate it into their roles.
Job roles may include:
  • Social Media Assistant
  • Social Media Consultant
  • Social Media Analyst
Responsibilities might include:
  • Managing and monitoring online communities
  • Working with businesses to increase presence through social media
  • Copywriting
  • Media placement
  • Development of social media strategy
  • Seeking out new and relevant content
  • Formulating the content calendar
  • Identifying key bloggers and influencers
Social media is still young and we are in the ‘early adopter’ phase for companies. Businesses need the support of a skilled workforce to enable them to make the best use of digital marketing tools and concepts.
The framework will contribute to meeting the skills priorities for Digital Britain.

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